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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDAM 103</span>

CDAM 103 Progmmatic Mktng for Arts and Ent


Course series
Communication & Design Program Area


Duration: 19.5 Hours
Fee: $345.08* (Payment in full is required at time of enrolment.)


Understanding and researching the components of a marketing strategy is vital to positioning individual art, a creative service, or an organization. This course covers pricing the creative product or service; identifying, reaching, engaging, and retaining an audience; required human and financial resources; and how to evaluate efforts for improvement. The strategies of traditional marketing techniques are examined within this context.

Note: For more information, please see www.ryerson.ca/ce/aeadmin.

Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
There are no classes/sections scheduled for this course in Fall 2017
Winter 2018
Enrolment for Winter 2018 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Classroom Delivery Option
Monday6:30 P.M. - 9:30 P.M.15 Jan 2018 - 05 Mar 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
There are no classes/sections scheduled for this course in Spring/Summer 2018.

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.