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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDCM 415</span>

CDCM 415 Promotional Communications


Certificate Credit
Communication & Design Program Area


Duration: 39 Hours
Fee: $660.10* (Payment in full is required at time of enrolment.)
Available through Distance Education


The art of promotion is fundamental to the selling of products, services, and ideas. In this innovative course, students use a range of media and communication strategies to put the theory and ethics of promotion into practice. Students learn how to meet the challenges of bringing a new product or service to market from beginning to end and how to communicate with internal stakeholders and target audiences to promote the new initiative successfully. This course enables students to experience firsthand the dynamics of conceiving, developing, and executing a promotional campaign, as well as equips them with the skills needed to engage effectively in the marketing communications process.

Distance Course Outline (subject to change)

Fall 2016
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 12 Sep 2016-10 Dec 2016
Winter 2017
Enrolment for this term is closed.
Classroom Delivery Option
Monday6:30 PM - 9:30 PM 16 Jan 2017-17 Apr 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance courses will not be affected and will run as scheduled.
There are no classes/sections scheduled for this course in Spring/Summer 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.