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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDPB 105</span>

CDPB 105 Sales and Marketing for Book Publishers


Certificate Credit
Communication & Design Program Area


Duration: 39 Hours
Fee: $747.81* (Payment in full is required at time of enrolment.)
Available through Distance Education


This course analyzes current methods used in targeting and reaching an audience. Specific topics include marketing techniques; market research; managing the promotion budget; liaison with authors and editors; decision to reprint; writing of blurbs and promotional copy; preparation of catalogues and flyers; direct mail; advertising; author interviews and tours; targeting reviews; selling excerpts to magazines and newspapers; arranging displays at conferences and exhibits; special promotions; marketing and selling on the Internet; distribution and dealing with sales representatives, book clubs, and booksellers; working as a sales representative.

Fall 2016
Enrolment for this term is closed.
Classroom Delivery Option
Wednesday6:30 PM - 9:30 PM 14 Sep 2016-14 Dec 2016
Distance: Internet 12 Sep 2016-10 Dec 2016
Winter 2017
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 16 Jan 2017-22 Apr 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance courses will not be affected and will run as scheduled.
There are no classes/sections scheduled for this course in Spring/Summer 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.