shopping cart
<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDPB 110</span>

CDPB 110 Publicity for Book Publishers


Certificate Credit
Communication & Design Program Area


Duration: 39 Hours
Fee: $784.32* (Payment in full is required at time of enrolment.)
Available through Distance Education


Generating publicity for a book and author plays a key role in a publisher's overall marketing plan. The quality of publicity can determine whether a book succeeds or not. In today's publishing world, creative publicity counts; the competition for people's attention is fierce. This course looks at the many types of book publicity practised today. These include author media appearances, special events, tours, and a growing number of online initiatives. We will discuss campaigns, trade shows, and the need to position clearly the book and author. Students will look at case studies, undertake research, and create media kit materials. The course will also introduce the related field of public relations, which includes developing a publisher profile, improving brand awareness, involvement in the community, and occasionally a little crisis control.

Note: This course is offered in the Spring/Summer term as part of 'Publishing Intensive' (CDPB 999).

Distance Course Outline (subject to change)

Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Classroom Delivery Option
Monday - Friday9:00 A.M. - 4:00 P.M.17 Jul 2017 - 27 Jul 2017
Thursday6:30 P.M. - 9:30 P.M.14 Sep 2017 - 14 Dec 2017
Winter 2018
Enrolment for Winter 2018 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Distance Delivery Option
Distance: Internet15 Jan 2018 - 14 Apr 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
Classroom Delivery Option
Thursday6:30 PM - 9:30 PM 10 May 2018-02 Aug 2018

Go Back

 

* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.