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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDPB 313</span>

CDPB 313 Mktg Books for Children and Teens


Certificate Credit
Communication & Design Program Area


Duration: 19.5 Hours
Fee: $436.41* (Payment in full is required at time of enrolment; HST Included.)
Available through Distance Education


This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Distance Course Outline (subject to change)

Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. Last day to enrol for ALL Summer Session courses beginning the week of June 26, 2017 in the Spring/Summer 2017 term is Friday, June 30, 2017. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.

Please be aware that the course information, including the fee, currently displayed is for the 2017-2018 academic year. The course fees for the Spring/Summer 2017 term may vary from course fees for 2017-2018. You will be charged the course fee displayed for the term in which you are enrolling.
If you wish to view the course fees for the Spring/Summer 2017 term, please click here.
Distance Delivery Option
Distance: Internet01 May 2017 - 10 Jun 2017
Classroom Delivery Option
Wednesday6:30 P.M. - 9:30 P.M.03 May 2017 - 21 Jun 2017
Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Distance Delivery Option
Distance: Internet11 Sep 2017 - 21 Oct 2017
Winter 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on August 14, 2018. Regular enrolment begins on August 28, 2018.
There are no classes/sections scheduled for this course in Winter 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
Classroom Delivery Option
Wednesday6:30 PM - 9:30 PM 02 May 2018-13 Jun 2018

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.