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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDPB 313</span>

CDPB 313 Mktg Books for Children and Teens


Certificate Credit
Communication & Design Program Area


Duration: 19.5 Hours
Fee: $469.66* (Payment in full is required at time of enrolment; HST Included.)
Available through Distance Education


This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Distance Course Outline (subject to change)

Fall 2016
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 12 Sep 2016-22 Oct 2016
Winter 2017
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Winter 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance courses will not be affected and will run as scheduled.
Classroom Delivery Option
Wednesday6:30 P.M. - 9:30 P.M.03 May 2017 - 21 Jun 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.