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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 100</span>

CMKT 100 Principles of Marketing


Certificate and Degree Credit
Business Program Area


Antirequisite(s): CINP 912
Duration: 39 Hours
Fee: $770.96* (Payment in full is required at time of enrolment.)
Available through Distance Education


This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.

Distance Course Outline (subject to change)

Fall 2016
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 12 Sep 2016-10 Dec 2016
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 13 Sep 2016-13 Dec 2016
Wednesday6:30 PM - 9:30 PM 14 Sep 2016-14 Dec 2016
Thursday6:30 PM - 9:30 PM 15 Sep 2016-15 Dec 2016
Winter 2017
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 16 Jan 2017-22 Apr 2017
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 17 Jan 2017-18 Apr 2017
Wednesday6:30 PM - 9:30 PM 18 Jan 2017-19 Apr 2017
Thursday6:30 PM - 9:30 PM 19 Jan 2017-20 Apr 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance courses will not be affected and will run as scheduled.
Distance Delivery Option
Distance: Internet01 May 2017 - 29 Jul 2017
Classroom Delivery Option
Tuesday2:00 P.M. - 5:00 P.M.02 May 2017 - 01 Aug 2017
Tuesday6:00 P.M. - 9:00 P.M.02 May 2017 - 01 Aug 2017
Thursday2:00 P.M. - 5:00 P.M.04 May 2017 - 03 Aug 2017
Thursday6:00 P.M. - 9:00 P.M.04 May 2017 - 03 Aug 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.