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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 300</span>

CMKT 300 Marketing Metrics and Analysis


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry
Duration: 39 Hours
Fee: $605.95* (Payment in full is required at time of enrolment.)
Available through Distance Education


This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.

Distance Course Outline (subject to change)

Fall 2016
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 12 Sep 2016-10 Dec 2016
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 13 Sep 2016-13 Dec 2016
Winter 2017
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 16 Jan 2017-22 Apr 2017
Classroom Delivery Option
Thursday6:00 PM - 9:00 PM 19 Jan 2017-20 Apr 2017
Spring/Summer 2017
Online enrolment for the Winter 2017 term will close effective Wednesday, February 1, 2017. However, for courses eligible for enrolment prior to the third scheduled class, students may enrol in person at the ServiceHub until Friday, February 3, 2017 (as long as space in the course is still available). Distance, language, and business courses are not eligible.
Distance Delivery Option
Distance: Internet01 May 2017 - 29 Jul 2017
Classroom Delivery Option
Wednesday6:30 P.M. - 9:30 P.M.03 May 2017 - 02 Aug 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.