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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 400</span>

CMKT 400 Understanding Consumers and the New Media


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 300;
Antirequisite(s): CMKT 502, CRMG 302
Duration: 39 Hours
Fee: $623.91* (Payment in full is required at time of enrolment.)
Available through Distance Education


The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.

Distance Course Outline (subject to change)

Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Distance Delivery Option
Distance: Internet11 Sep 2017 - 09 Dec 2017
Classroom Delivery Option
Monday6:00 P.M. - 9:00 P.M.11 Sep 2017 - 11 Dec 2017
Tuesday6:30 P.M. - 9:30 P.M.12 Sep 2017 - 12 Dec 2017
Winter 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on August 14, 2018. Regular enrolment begins on August 28, 2018.
Distance Delivery Option
Distance: Internet 15 Jan 2018-14 Apr 2018
Classroom Delivery Option
Tuesday6:00 PM - 9:00 PM 16 Jan 2018-17 Apr 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
Distance Delivery Option
Distance: Internet 07 May 2018-28 Jul 2018
Classroom Delivery Option
Tuesday6:00 PM - 9:00 PM 08 May 2018-31 Jul 2018

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
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Please see Course Fees for more information.