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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 504</span>

CMKT 504 Effective Persuasion


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry
Duration: 39 Hours
Fee: $605.95* (Payment in full is required at time of enrolment.)


This course covers the fundamentals of the sales process and personal persuasion in the business world. Students work individually and in groups to discuss the theories and practice of effective techniques for selling themselves, their ideas and/or their products to prospective employers and/or customers. Students participate in discussions and role playing to develop an ethical understanding of customer interface, and high level communication and interpersonal skills, which are the cornerstones for successful selling.

Fall 2016
Enrolment for this term is closed.
Classroom Delivery Option
Wednesday6:30 PM - 9:30 PM 14 Sep 2016-14 Dec 2016
Winter 2017
Enrolment for this term is closed.
Classroom Delivery Option
Wednesday6:30 PM - 9:30 PM 18 Jan 2017-19 Apr 2017
Spring/Summer 2017
Online enrolment for the Winter 2017 term will close effective Wednesday, February 1, 2017. However, for courses eligible for enrolment prior to the third scheduled class, students may enrol in person at the ServiceHub until Friday, February 3, 2017 (as long as space in the course is still available). Distance, language, and business courses are not eligible.
Classroom Delivery Option
Thursday6:30 P.M. - 9:30 P.M.04 May 2017 - 03 Aug 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.