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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 504</span>

CMKT 504 Effective Persuasion


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry
Duration: 39 Hours
Fee: $623.91* (Payment in full is required at time of enrolment.)


This course covers the fundamentals of the sales process and personal persuasion in the business world. Students work individually and in groups to discuss the theories and practice of effective techniques for selling themselves, their ideas and/or their products to prospective employers and/or customers. Students participate in discussions and role playing to develop an ethical understanding of customer interface, and high level communication and interpersonal skills, which are the cornerstones for successful selling.

Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. Last day to enrol for ALL Summer Session courses beginning the week of June 26, 2017 in the Spring/Summer 2017 term is Friday, June 30, 2017. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.

Please be aware that the course information, including the fee, currently displayed is for the 2017-2018 academic year. The course fees for the Spring/Summer 2017 term may vary from course fees for 2017-2018. You will be charged the course fee displayed for the term in which you are enrolling.
If you wish to view the course fees for the Spring/Summer 2017 term, please click here.
Classroom Delivery Option
Thursday6:00 P.M. - 9:00 P.M.04 May 2017 - 03 Aug 2017
Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Classroom Delivery Option
Wednesday6:30 P.M. - 9:30 P.M.13 Sep 2017 - 13 Dec 2017
Winter 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on August 14, 2018. Regular enrolment begins on August 28, 2018.
Classroom Delivery Option
Wednesday6:30 PM - 9:30 PM 17 Jan 2018-18 Apr 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
Classroom Delivery Option
Thursday6:00 PM - 9:00 PM 10 May 2018-02 Aug 2018

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.