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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 700</span>

CMKT 700 Business Intelligence/Decision Modeling


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 500
Duration: 39 Hours
Fee: $605.95* (Payment in full is required at time of enrolment.)


This quantitative course advances and enhances skill with marketing metrics through experience with relational databases, data preparation, data analysis, predictive modeling, and common software suites. Using case studies and spreadsheets, students gain insight into when and how to apply data modeling techniques, such as linear regression, logistic regression, decision trees, neural analysis and customer clustering, and their role in strategic decision-making and market plan development. (Transfer credits will not be granted).

Fall 2016
Enrolment for this term is closed.
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 13 Sep 2016-13 Dec 2016
Winter 2017
Enrolment for this term is closed.
Classroom Delivery Option
Tuesday6:00 PM - 9:00 PM 17 Jan 2017-18 Apr 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance courses will not be affected and will run as scheduled.
Classroom Delivery Option
Thursday6:00 P.M. - 9:00 P.M.04 May 2017 - 03 Aug 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.