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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 723</span>

CMKT 723 Marketing in the Service Industry


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry
Duration: 39 Hours
Fee: $623.91* (Payment in full is required at time of enrolment.)
Available through Distance Education


This course focuses on the unique challenges faced by Canadian-based service industry companies, such as banks, restaurants, airlines, hotels and insurance. It explores marketing strategies utilized by these firms to improve customer retention, increase customer value and outperform competitors. Students work in groups to complete a marketing plan for a new or existing service, either B2B, B2C, government or not-for-profit by integrating and applying their knowledge of marketing functions and by employing both quantitative and qualitative analytical tools.

Distance Course Outline (subject to change)

Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Distance Delivery Option
Distance: Internet11 Sep 2017 - 09 Dec 2017
Winter 2018
Priority enrolment is open through RAMSS only for students registered in certificate programs. Regular enrolment begins on August 28, 2017.
Distance Delivery Option
Distance: Internet15 Jan 2018 - 14 Apr 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
Distance Delivery Option
Distance: Internet 07 May 2018-28 Jul 2018

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.