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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 730</span>

CMKT 730 Assessing/Managing Market Opportunities


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry
Duration: 39 Hours
Fee: $605.95* (Payment in full is required at time of enrolment.)


This course examines the creative process of creating new ideas for products and services, the business case that must be made to take an innovation to market, and the strategic formulation and implementation necessary to manage a product for success. Students use both quantitative and qualitative tools to analyze the market, the barriers to entry and the implementation challenges that must be addressed to turn an innovative idea into a marketing success.

Fall 2016
Enrolment for this term is closed.
Classroom Delivery Option
Thursday6:30 PM - 9:30 PM 15 Sep 2016-15 Dec 2016
Winter 2017
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Winter 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance courses will not be affected and will run as scheduled.
Classroom Delivery Option
Tuesday6:00 P.M. - 9:00 P.M.02 May 2017 - 01 Aug 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
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Please see Course Fees for more information.