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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 731</span>

CMKT 731 Competitive Intelligence


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry
Duration: 39 Hours
Fee: $605.95* (Payment in full is required at time of enrolment.)


This course presents a comprehensive framework for analyzing competition and developing successful marketing strategies. Students develop advanced skills in quantitative and qualitative tools and techniques in order to analyse, predict and understand a company's relative position, the general market situation, the future of the industry, and the opportunities, threats and environmental forces that may impact the future success of an industry, a company, a product or a service.

Fall 2016
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Fall 2016
Winter 2017
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Winter 2017
Spring/Summer 2017
Online enrolment for the Winter 2017 term will close effective Wednesday, February 1, 2017. However, for courses eligible for enrolment prior to the third scheduled class, students may enrol in person at the ServiceHub until Friday, February 3, 2017 (as long as space in the course is still available). Distance, language, and business courses are not eligible.
There are no classes/sections scheduled for this course in Spring/Summer 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.