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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 802</span>

CMKT 802 Advanced Market Planning


Degree Credit
Business Program Area


Prerequisite(s): CMKT 600 and CMKT 702
Duration: 39 Hours
Fee: $743.63* (Payment in full is required at time of enrolment.)


This capstone course provides students with the opportunity to work in groups to develop a complete integrated marketing plan for a real client. The plan includes a complete set of actionable tactical and strategic recommendations based on primary and secondary research that addresses the client's problems and issues and identifies future opportunities. There is a strong emphasis on interpersonal skills as students manage their project timelines and their relationship with their client. (Transfer credits will not be granted).

Fall 2016
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Fall 2016
Winter 2017
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Winter 2017
Spring/Summer 2017
Priority enrolment is open through RAMSS only for students registered in certificate programs. Regular enrolment begins on February 27, 2017.
There are no classes/sections scheduled for this course in Spring/Summer 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.