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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 828</span>

CMKT 828 Sport Marketing Concepts and Strategy


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry;
Antirequisite(s): MKT 827
Duration: 39 Hours
Fee: $623.91* (Payment in full is required at time of enrolment.)


This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events.

Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Classroom Delivery Option
Monday6:00 P.M. - 9:00 P.M.11 Sep 2017 - 11 Dec 2017
Winter 2018
Priority enrolment is open through RAMSS only for students registered in certificate programs. Regular enrolment begins on August 28, 2017.
Classroom Delivery Option
Thursday6:30 P.M. - 9:30 P.M.18 Jan 2018 - 19 Apr 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
There are no classes/sections scheduled for this course in Spring/Summer 2018.

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.