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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 829</span>

CMKT 829 International Sport Marketing


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CMKT 100 or CHTM 302 or Direct Entry;
Antirequisite(s): MKT 827
Duration: 39 Hours
Fee: $605.95* (Payment in full is required at time of enrolment.)


This course exposes students to the concepts and theories related to marketing in international sports organizations. The course adopts an applied approach and emphasizes both professional and Olympic sport, focusing on the practical application of theory. Topics include sport agents, marketing world sporting events, financing, marketing sport facilities, ambush marketing, events sponsorship, and anti-doping.

Fall 2016
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Fall 2016
Winter 2017
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Winter 2017
Spring/Summer 2017
Priority enrolment is open through RAMSS only for students registered in certificate programs. Regular enrolment begins on February 27, 2017.
There are no classes/sections scheduled for this course in Spring/Summer 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.