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Course Series in
Entering Foreign Markets

This course series is designed for students who wish to build on their existing cultural knowledge, language capabilities, or Canadian business experience in order to develop skills in entering foreign markets. Completion of this course series will provide students with the tools to analyze foreign market opportunities and select appropriate entry mode strategies. Students will also develop the knowledge and skills required to design and implement foreign market strategies, organize overseas market operations, and develop strategies for multinational corporations. This course series will also equip students with a solid understanding of the role of the Canadian government in the regulation of international trade and the competencies required to establish an export-import operation.

For more information, contact Michael Manjuris, Academic Coordinator, at manjuris@ryerson.ca.

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

CGMS 522   Global Management:  International Marketing
CGMS 723   Global Management:  International Trade
CGMS 724   Global Management:  Management of International Enterprise


These courses may be applied to the Global Management Studies certificate or to an applicable certificate. Once you have successfully completed the courses, email The Chang School at ce@ryerson.ca with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.