Course Series in
Canada's competitiveness in the world depends on the ability to innovate. Having a good idea is not enough to be successful and there are specialized skills required to bring a new product or service to market. This program is for students interested in the development and marketing of new products and services.
For more information, contact Armand Gervais, Academic Coordinator, at firstname.lastname@example.org.
Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.
Marketing Metrics and Analysis
Understanding Consumers and the New Media
Assessing/Managing Market Opportunities
Electives (select one)
Innovations in Marketing
Marketing in the Service Industry
The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at email@example.com with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.