Course Series in
Social Media Marketing
Marketing communications is in a state of transformation. This program is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact; it integrates marketing metrics, marketing communications, and consumer behavior.
For more information, contact Armand Gervais, Academic Coordinator, at firstname.lastname@example.org.
Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.
Marketing Metrics and Analysis
Understanding Consumers and the New Media
Innovations in Marketing
The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at email@example.com with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.