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Course Series in
Social Media Marketing

Marketing communications is in a state of transformation. This program is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact; it integrates marketing metrics, marketing communications, and consumer behaviour.

For more information, contact Armand Gervais, Academic Coordinator, at agervais@ryerson.ca.

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

CMKT 300   Marketing:  Marketing Metrics and Analysis
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 510   Marketing:  Innovations in Marketing


The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at ce@ryerson.ca with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.