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Certificate in
Strategic Marketing

Note: Many of the courses in this program are available by distance education; refer to the Distance Education section below. Visit the distance education website for further information.

Why strategic? Because you choose the courses you need to meet your career goals. This certificate is designed to meet the needs of marketing professionals wanting to develop expertise in a specific area or take a variety of courses to address knowledge gaps, as well as career changers wanting the fundamentals of marketing.

For detailed certificate and program information, please visit www.ryerson.ca/ce/marketing.

For related career information, please visit Industry Overview.

See more courses and programs relating to Business, Management, and Economics or Communication and Media.

Admission Criteria

It is recommended that applicants have the following:

OSSD with six Grade 12 U or M credits, or its equivalent, or mature student status with experience in business.

Undergraduate students wishing to pursue a continuing education certificate program should be aware of possible restrictions; please refer to Curriculum Advising for complete details.

Program Open House

Students who have questions about the admission criteria and/or would like to know more about this certificate are invited to attend a Program Open House. Please see Open House for dates, times, and location.

Certificate Requirements

The successful completion of six courses, with a cumulative grade point average of 1.67 or higher, is required for the certificate. In exceptional cases credits may be granted on the basis of courses successfully completed at other institutions. Please note that you must apply for formal Transfer Credit.

Certificate Registration

Students may be registered in only one certificate program at any one time. To allow maximum flexibility in crediting external courses and/or courses previously taken at Ryerson, students should register in the certificate at the beginning of their first course (see also Courses and Programs FAQ). For complete details on the advantages of early registration, registration deadlines, and Transfer Credit restrictions, all students should read Registration in a Certificate Program.

Requirements for Graduation

To graduate, you must successfully complete the published certificate curricula from the year you registered in the certificate. Certificate requirements must be completed within six years from the time you were first admitted into the certificate program. In some circumstances, certificate requirements may change, resulting in courses no longer being available. In such cases, Course Substitutions/Directives may be requested. Also, you must apply on RAMSS to graduate, prior to the appropriate application deadlines (see Important Dates). For complete details, all students should read Graduation.

Recommended Sequence

Students are advised that CMKT 100 must be taken before CMKT 300, and both of these courses must be successfully completed prior to enrolment in all other Marketing courses.

Required Courses

Students who demonstrate the requisite combination of education and work experience may apply to the academic coordinator to waive CMKT 100. Students granted this waiver must complete five Elective courses instead of four.

CMKT 100   Marketing:  Principles of Marketing
CMKT 300   Marketing:  Marketing Metrics and Analysis


Electives (select four or five)

Students select four or five electives from one or more of the five streams.

Marketing Innovation Stream

CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 500   Marketing:  Marketing Research
CMKT 510   Marketing:  Innovations in Marketing
CMKT 723   Marketing:  Marketing in the Service Industry
CMKT 730   Marketing:  Assessing/Managing Market Opportunities
CMKT 731   Marketing:  Competitive Intelligence


Marketing Research Stream

CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 500   Marketing:  Marketing Research
CMKT 600   Marketing:  Integrated Case Analysis
CMKT 700   Marketing:  Business Intelligence/Decision Modeling
CMKT 702   Marketing:  Advanced Marketing Management


Social Media Stream

CITM 350   Information Technology Management:  Concepts of e-Business
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 510   Marketing:  Innovations in Marketing
CMKT 700   Marketing:  Business Intelligence/Decision Modeling


Sports Marketing Stream

CMKT 504   Marketing:  Effective Persuasion
CMKT 600   Marketing:  Integrated Case Analysis
CMKT 702   Marketing:  Advanced Marketing Management
CMKT 828   Marketing:  Sport Marketing Concepts and Strategy
CMKT 829   Marketing:  International Sport Marketing


General Stream

CGMS 522   Global Management:  International Marketing
CITM 350   Information Technology Management:  Concepts of e-Business
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 500   Marketing:  Marketing Research
CMKT 504   Marketing:  Effective Persuasion
CMKT 510   Marketing:  Innovations in Marketing
CMKT 600   Marketing:  Integrated Case Analysis
CMKT 700   Marketing:  Business Intelligence/Decision Modeling
CMKT 702   Marketing:  Advanced Marketing Management
CMKT 723   Marketing:  Marketing in the Service Industry
CMKT 730   Marketing:  Assessing/Managing Market Opportunities
CMKT 731   Marketing:  Competitive Intelligence
CMKT 828   Marketing:  Sport Marketing Concepts and Strategy
CMKT 829   Marketing:  International Sport Marketing
CMKT 850   Marketing:  Applied Research Project


Note to registered certificate program students
Electives (Marketing Innovation Stream)
CMKT 400 and CMKT 510 added.

Professional Development

You can receive an acknowledgement of professional achievement once you have successfully completed three or four courses as follows:

Professional Development Award: Marketing Innovation requires completion of four courses: CMKT 300, CMKT 400, CMKT 730, and (CMKT 500, or CMKT 510, or CMKT 723, or CMKT 731).

Professional Development Award: Marketing Research requires completion of three courses: CMKT 300, CMKT 500, and (CMKT 400 or CMKT 700).

Professional Development Award: Social Media Marketing requires completion of three courses: CMKT 300, CMKT 400, and CMKT 510.

Professional Development Award: Sports Marketing requires completion of three courses: CMKT 300, (CMKT 504 or CMKT 829), and CMKT 828.

Distance Education

The following courses are available in a distance education format this academic year.

CGMS 522   Global Management:  International Marketing
CITM 350   Information Technology Management:  Concepts of e-Business
CMKT 100   Marketing:  Principles of Marketing
CMKT 300   Marketing:  Marketing Metrics and Analysis
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 500   Marketing:  Marketing Research
CMKT 510   Marketing:  Innovations in Marketing
CMKT 723   Marketing:  Marketing in the Service Industry