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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CMKT 100</span>

CMKT 100 Principles of Marketing


Certificate and Degree Credit
Business Program Area


Antirequisite(s): CINP 912
Duration: 39 Hours
Fee: $793.87* (Payment in full is required at time of enrolment.)
Available through Distance Education


This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.

Distance Course Outline (subject to change)

Fall 2017
Enrolment for Fall 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Distance Delivery Option
Distance: Internet11 Sep 2017 - 09 Dec 2017
Classroom Delivery Option
Tuesday6:00 P.M. - 9:00 P.M.12 Sep 2017 - 12 Dec 2017
Wednesday6:00 P.M. - 9:00 P.M.13 Sep 2017 - 13 Dec 2017
Thursday6:00 P.M. - 9:00 P.M.14 Sep 2017 - 14 Dec 2017
Winter 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on August 14, 2018. Regular enrolment begins on August 28, 2018.
Distance Delivery Option
Distance: Internet 15 Jan 2018-14 Apr 2018
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 16 Jan 2018-17 Apr 2018
Wednesday6:30 PM - 9:30 PM 17 Jan 2018-18 Apr 2018
Thursday6:30 PM - 9:30 PM 18 Jan 2018-19 Apr 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
Distance Delivery Option
Distance: Internet 07 May 2018-28 Jul 2018
Classroom Delivery Option
Tuesday2:00 PM - 5:00 PM 08 May 2018-31 Jul 2018
Tuesday6:00 PM - 9:00 PM 08 May 2018-31 Jul 2018
Thursday2:00 PM - 5:00 PM 10 May 2018-02 Aug 2018
Thursday6:00 PM - 9:00 PM 10 May 2018-02 Aug 2018

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.