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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDFP 322</span>

CDFP 322 Photography for Ad Agencies


Certificate and Degree Credit
Communication & Design Program Area


Duration: 39 Hours
Fee: $626.34* (Payment in full is required at time of enrolment.)


Learn what an art director does so you can create value as a photographer. Find out what's expected of a photographer Study layout, design, type, advertising photography, and the shoot process. Discover how art directors produce advertising in a variety of media - and then make ads yourself. Study estimating, casting, location scouting, logistics - what you need to know to create the shots required. Meet ad photographers and learn to build a creative business relationship. Equivalent to one Professionally Related elective in Image Arts from Table I (see Undergraduate Program Calendar). (Formerly Art Direction/Design Techniques)

Note: This course is suitable for both digital and traditional photographers.

To find out more about your instructor, see the Photography instructor biographies.

Supplies to be purchased by the student: Layout pad, felt pen markers, acetate and overlay materials, drafting tools, artboard, etc. Cost minimum $85-$100.

Sample Classroom Course Outline

Fall 2016
Enrolment for this term is closed.
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 13 Sep 2016-13 Dec 2016
Winter 2017
Enrolment for this term is closed.
Classroom Delivery Option
Tuesday6:30 PM - 9:30 PM 17 Jan 2017-18 Apr 2017
Spring/Summer 2017
Enrolment for Spring/Summer 2017 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.Due to Congress 2017 taking place on campus, there will be no undergraduate, graduate, or Chang School on campus classes from Saturday, May 27 to Friday, June 2, 2017. Distance Education courses will not be affected. There are a few other exceptions that will run through Congress week. Please visit Congress 2017 – Chang School Exceptions page for more information and for the complete list of Chang School exceptions..
There are no classes/sections scheduled for this course in Spring/Summer 2017

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.