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Certificate in
Public Relations

Sample Distance Course ModuleSample Module

If a challenging career consulting with professional businesses, community organizations, or government agencies sounds appealing, then public relations may be for you. Public relations practitioners work with a variety of leaders and other professionals to protect and enhance organizational reputation; manage issues and crises; conduct media relations; develop internal and external communication programs; develop and manage communication budgets; and write supporting communication materials such as plans, reports, news releases, business presentations, newsletters, website content, and much more.

Recognized by the International Association of Business Communicators (IABC), the Certificate in Public Relations provides a curriculum that will hone your practical, analytical, and theoretical skills to prepare you for a career in public relations.

See more courses and programs relating to Communication and Media.

Admission Criteria

It is recommended that applicants have the following:

An undergraduate degree or three-year community college diploma; mature students must have, at least, a high school diploma and four years of progressive work experience in public relations practice, or in a business, professional, or technical field.

Undergraduate students wishing to pursue a continuing education certificate program should be aware of possible restrictions; please refer to Curriculum Advising for complete details.

Course Prerequisites

Successful completion of all stated prerequisites is required for registration in a course. Students who register in a course without successful completion of the prerequisites will be required to withdraw.

Program Open House

Students who have questions about the admission criteria and/or would like to know more about this certificate are invited to attend a Program Open House. Please see Open House for dates, times, and location.

Certificate Requirements

The successful completion of the equivalent of eight 39-hour courses with a cumulative grade point average of 1.67 or higher, is required for the certificate.

Certificate Registration

Students may be registered in only one certificate program at any one time. To allow maximum flexibility in crediting external courses and/or courses previously taken at Ryerson, students should register in the certificate at the beginning of their first course (see also Courses and Programs FAQ). For complete details on the advantages of early registration, registration deadlines, and Transfer Credit restrictions, all students should read Registration in a Certificate Program.

Requirements for Graduation

To graduate, you must successfully complete the published certificate curricula from the year you registered in the certificate. Certificate requirements must be completed within six years from the time you were first admitted into the certificate program. In some circumstances, certificate requirements may change, resulting in courses no longer being available. In such cases, Course Substitutions/Directives may be requested. Also, you must apply on RAMSS to graduate, prior to the appropriate application deadlines (see Important Dates). For complete details, all students should read Graduation.

Recommended Sequence

CDPR 100
CDPR 111
Electives – three 39-hour courses (or equivalent combination of electives totalling 117 hours)
CDPR 104
CDPR 105
CDPR 107

Required Courses

CDPR 100   Public Relations:  Public Relations Principles
CDPR 104   Public Relations:  Planning Programming and Budgeting
CDPR 105   Public Relations:  Research and Program Evaluation
CDPR 107   Public Relations:  Public Relations Project
CDPR 111   Public Relations:  Writing for Public Relations


Electives (three 39-hour courses or equivalent combination of electives totalling 117 hours)

39-Hour Courses

CDPR 106   Public Relations:  Media Relations
CDPR 108   Public Relations:  Social Media in Public Relations
CDPR 113   Public Relations:  Internal Communications Management


19.5-Hour Courses

Students may substitute two of the following 19.5-hour courses for any of the above 39-hour electives.

CDPR 102   Public Relations:  Business Presentations
CDPR 103   Public Relations:  Advanced PR Writing
CDPR 110   Public Relations:  Reputation Management
CDPR 115   Public Relations:  Corporate Social Responsibility


 

Professional Development

You can receive an acknowledgement of professional achievement once you have successfully completed three courses as follows:

Professional Development Award: Social Media Practices and Reputation Management requires completion of CDPR 100, CDPR 108, and CDPR 110.

Distance Education

The following courses are available in a distance education format this academic year.

CDPR 100   Public Relations:  Public Relations Principles
CDPR 102   Public Relations:  Business Presentations
CDPR 103   Public Relations:  Advanced PR Writing
CDPR 104   Public Relations:  Planning Programming and Budgeting
CDPR 105   Public Relations:  Research and Program Evaluation
CDPR 106   Public Relations:  Media Relations
CDPR 107   Public Relations:  Public Relations Project
CDPR 108   Public Relations:  Social Media in Public Relations
CDPR 110   Public Relations:  Reputation Management
CDPR 111   Public Relations:  Writing for Public Relations
CDPR 113   Public Relations:  Internal Communications Management
CDPR 115   Public Relations:  Corporate Social Responsibility


Intensive Spring/Summer Program

Students have the opportunity to obtain the Certificate in Public Relations over 12 intensive, 5-day weeks in the Spring/Summer term. This unique fast-track program covers all five required courses, plus three electives.

CDPR 999   Public Relations:  Public Relations Intensive