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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CDJN 202</span>

CDJN 202 Magazine Marketing and Circulation


Certificate Credit
Communication & Design Program Area


Duration: 19.5 Hours
Fee: $429.25* (Payment in full is required at time of enrolment.)


Never before has marketing meant as much to a magazine's success as it does today. Circulation (the selling of magazines themselves, rather than their advertising pages) currently offers more potential for revenue growth - and more career opportunities - than any other area of magazine publishing. This course focuses on marketing magazines to readers, covering all systems and methods that successful circulation marketing employs. Topics include: the magazine market in Canada, identifying markets for specific titles, key variables determining marketing success, subscription acquisition and renewals, bulk sales, controlled circulation uses and strategies, pricing, newsstand sales, database marketing, branding and ancillary revenue from readers, and the roles of magazine fulfillment, audits and modelling.

Note: To find out more about your instructor, visit www.ryerson.ca/ce/magazine.

Fall 2017
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Fall 2017.
Winter 2018
Enrolment for Winter 2018 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
Classroom Delivery Option
Wednesday6:30 P.M. - 9:30 P.M.17 Jan 2018 - 28 Feb 2018
Spring/Summer 2018
This term is not yet open for enrolment via the Shopping Cart. Priority enrolment for certificate students for this term begins on February 12, 2018. Regular enrolment begins on February 26, 2018.
There are no classes/sections scheduled for this course in Spring/Summer 2018.

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.