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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CRMG 910</span>

CRMG 910 Omni-Channel Retailing

Certificate and Degree Credit
Business Program Area

Prerequisite(s): CITM 350 or CRMG 200
Duration: 39 Hours
Fee: $642.21* (Payment in full is required at time of enrolment.)
Available through Distance Education

Great retail is about creating a consistent experience across all channels and touchpoints with customers. This includes having a holistic strategy, known as the Omni-channel approach, to manage service and distribution channels that includes brick and mortar stores, online, mobile, catalogs, and more. For this reason, it is critical that all retail students understand how these channels function together, as well as the beneficial outcomes (e.g., customer satisfaction) of operating an integrative omni-channel business. The course helps students to develop skills to analyze a firm's omni-channel strategy and recommend solutions to help meet customers' needs. Further, students will learn different techniques and strategies on how to optimize the channel operations of a business.

Note: The prerequisite may be waived if the student has specific professional experience. Individuals who do not have the prerequisite and who wish to take this course must contact the Academic Coordinator, Sean Sedlezky, at for more information.

Distance Course Outline (subject to change)

Fall 2018
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Fall 2018.
Winter 2019
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 14 Jan 2019-13 Apr 2019
Spring/Summer 2019
Enrolment for Spring/Summer 2019 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
There are no classes/sections scheduled for this course in Spring/Summer 2019

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.