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<span id="_ctl16__ctl0_head_title">Ryerson: The Chang School: Course: CRMG 916</span>

CRMG 916 Managing B2B Channels


Certificate and Degree Credit
Business Program Area


Prerequisite(s): CRMG 200 and CMKT 100
Duration: 39 Hours
Fee: $718.73* (Payment in full is required at time of enrolment.)
Available through Distance Education


This course will explore how organizations leverage channels of distribution for value creation and competitive advantage. It delves into strategies that companies use to bring products and services from their point of origin to their point of consumption. Product proliferation, media fragmentation, retailer power and the internet have required excellence in channel design and management. The course will cover key concepts and strategies related to channel management, in light of traditional and new channels of distribution.

Distance Course Outline (subject to change)

Fall 2018
Enrolment for this term is closed.
Distance Delivery Option
Distance: Internet 10 Sep 2018-08 Dec 2018
Winter 2019
Enrolment for this term is closed.
There are no classes/sections scheduled for this course in Winter 2019.
Spring/Summer 2019
Enrolment for Spring/Summer 2019 is currently open; see Important Dates for specific enrolment periods. See Enrolment for instructions on enrolling online, by mail, or in person. Undergraduate Students: Please enrol using RAMSS for courses applicable to your degree program.
There are no classes/sections scheduled for this course in Spring/Summer 2019

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* The standard fee for this course shown, but the fee that you are charged may vary from this. For example, part-time program undergraduate students are charged per their degree program fee table unless they are also registered in a certificate program and are not applying the course credit toward their degree program. Additionally, international students pay an international rate on most courses. Ryerson University also reserves the right to revise fees at any time.
In many cases, non-credit course series are not exempt from GST/HST. In these cases the applicable tax is part of the stated fee, as a "tax included" price, and is so noted.
Please see Course Fees for more information.