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Course Series in
Social Media Practices and Reputation Management

A social media presence enables senior management to share their perspectives with wider audiences, both external and internal, and garner reputational benefits from being online. Preparation for social media participation includes identifying the goals of social participation, selecting the right social platform, minimizing the risk of participation, and guiding the social conversation.

For more information, contact Nick Douloff, Academic Coordinator, Public Relations, at

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

CDPR 100   Public Relations:  Public Relations Principles
CDPR 108   Public Relations:  Social Media in Public Relations
CDPR 110   Public Relations:  Reputation Management

These courses may be applied to the Public Relations certificate. Once you have successfully completed the courses, email The Chang School at with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.