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Course Series in
Marketing Innovation

Canada's competitiveness in the world depends on the ability to innovate. Having a good idea is not enough to be successful and there are specialized skills required to bring a new product or service to market. This program is for students interested in the development and marketing of new products and services.

For more information, contact Armand Gervais, Academic Coordinator, at

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

CMKT 300   Marketing:  Marketing Metrics and Analysis
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 730   Marketing:  Assessing/Managing Market Opportunities

Electives (select one)

CMKT 500   Marketing:  Marketing Research
CMKT 510   Marketing:  Innovations in Marketing
CMKT 723   Marketing:  Marketing in the Service Industry
CMKT 731   Marketing:  Competitive Intelligence

The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.