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Course Series in
Marketing Research

This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age. Students will learn how to effectively prepare, analyze, and interpret large databases and use both qualitative and quantitative tools to make strategic and sound marketing decisions.

For more information, contact Armand Gervais, Academic Coordinator, at

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

Students may only select one of CMKT 400 or CMKT 700.

CMKT 300   Marketing:  Marketing Metrics and Analysis
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 500   Marketing:  Marketing Research
CMKT 700   Marketing:  Business Intelligence/Decision Modeling

The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.