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Course Series in
Social Media Marketing

Marketing communications is in a state of transformation. This program is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact; it integrates marketing metrics, marketing communications, and consumer behaviour.

For more information, contact Armand Gervais, Academic Coordinator, at

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

CMKT 300   Marketing:  Marketing Metrics and Analysis
CMKT 400   Marketing:  Understanding Consumers and the New Media
CMKT 510   Marketing:  Innovations in Marketing

The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.