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Course Series in
Sports Marketing

This program is for students who wish to build an understanding in the sports marketing industry. While equipping students with metrics and analytical tools to effectively analyze the sport market, the program also adopts an applied approach of marketing theories and principles in the sports industry. Topics covered will include national and/or international sports sponsorship, branding, promotional events, media distribution, and financial management.

For more information, contact Armand Gervais, Academic Coordinator, at

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

Students may only select one of CMKT 504 or CMKT 829.

CMKT 300   Marketing:  Marketing Metrics and Analysis
CMKT 504   Marketing:  Effective Persuasion
CMKT 828   Marketing:  Sport Marketing Concepts and Strategy
CMKT 829   Marketing:  International Sport Marketing

The courses may be applied to the Strategic Marketing certificate. Once you have successfully completed the courses, email The Chang School at with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.