shopping cart

Certificate in
Entering Foreign Markets

Note: This program may be completed entirely at a distance. Visit the distance education website for further information.

With advances in technology, venturing into foreign markets is an attractive option to reach new consumers and generate additional streams of revenue. Graduates of this program will have the knowledge and analytical skills to assess international markets and determine appropriate strategies for entry. Regionally-focused courses offer graduates a deeper understanding of the specific cultural, historical, political, and economic factors impacting the business environment of a geographical area including the formulation and implementation of relevant marketing strategies.

For more information, please contact Melissa Johnson at m1johnso@ryerson.ca.

For detailed certificate and program information, please visit www.ryerson.ca/ce/foreignmkts.

See more courses and programs relating to Business, Management, Economics, and Urban Planning.

Admission Criteria

It is recommended that applicants have the following:

OSSD with six Grade 12 U or M credits, or equivalent, or mature student status.

Undergraduate students wishing to pursue a continuing education certificate program should be aware of possible restrictions; please refer to Curriculum Advising for complete details.

Program Open House

Students who have questions about the admission criteria and/or would like to know more about this certificate are invited to attend a Program Open House. Please see Open House for dates, times, and location.

Certificate Requirements

The successful completion of four courses (three required courses and one elective), with a cumulative grade point average of 1.67 or higher, is required for the certificate.

Certificate Registration

Students may be registered in only one certificate program at any one time. To allow maximum flexibility in crediting external courses and/or courses previously taken at Ryerson, students should register in the certificate at the beginning of their first course (see also Courses and Programs FAQ). For complete details on the advantages of early registration, registration deadlines, and Transfer Credit restrictions, all students should read Registration in a Certificate Program.

Awards and Financial Aid

If you require financial assistance, you may apply for merit-based awards and/or need-based financial aid. As well, students officially registered in a Chang School certificate program may be eligible for funding through the Ontario Student Assistance Program (OSAP). For a complete list of certificate programs approved by OSAP, visit the Student Financial Assistance website.

Requirements for Graduation

To graduate, you must successfully complete, within your official timespan, the published certificate curricula from the year you registered in the certificate program. In some circumstances, certificate requirements may change, resulting in courses no longer being available. In such cases, Course Substitutions/Directives may be requested. Also, you must apply on RAMSS to graduate, prior to the appropriate application deadlines (see Important Dates). For complete details, all students should read Graduation.

Required Courses

CGMS 200   Global Management:  Introduction to Global Management
CGMS 522   Global Management:  International Marketing
CMKT 100   Marketing:  Principles of Marketing


Electives (select one)

CGMS 690   Global Management:  The North American Business Environment
CGMS 691   Global Management:  The Asian Business Environment
CGMS 692   Global Management:  The European Business Environment
CGMS 695   Global Management:  The Middle Eastern Business Environment


Distance Education

The following courses are available in a distance education format this academic year.

CGMS 200   Global Management:  Introduction to Global Management
CGMS 522   Global Management:  International Marketing
CGMS 691   Global Management:  The Asian Business Environment
CGMS 692   Global Management:  The European Business Environment
CMKT 100   Marketing:  Principles of Marketing