Course Series in Arts and Entertainment Administration

If you work in the cultural sector as an individual or as a group, Ryerson University’s G. Raymond Chang School of Continuing Education can help you develop entrepreneurial skills to support your creative work through a course series in Arts and Entertainment Administration. The course series provides learners with a blend of practical and theoretical instruction in a format that arts managers, potential arts managers, and individual artists will find suitable for their experience. The instruction addresses issues for both the for-profit and not-for-profit sectors.

Each course is taught by a seasoned professional who works in the cultural industry and who can help you develop confidence in learning to build your business.

Those who successfully complete this course series are eligible to earn a Professional Development Award from The G. Raymond Chang School of Continuing Education.

Required Courses

CDAM 100   Arts and Entertainment Administration:  Making a Living in the Arts
CDAM 102   Arts and Entertainment Administration:  Audience Outreach and Engagement
CDAM 103   Arts and Entertainment Administration:  Progmmatic Mktng for Arts and Ent
CDAM 104   Arts and Entertainment Administration:  Social Media Mktng Arts and Ent

Course Series: Answers to Frequently Asked Questions (FAQ)

  1. There are no prerequisites and courses can be taken in any order.
  2. Consult individual course listings for scheduling information. Note: Course schedules do not overlap/conflict.
  3. For more information, please contact Sholem Dolgoy, Academic Coordinator, at

Our Instructors

Instructors include the following:Courses
Sandy CrawleySandy Crawley was born into a family of entrepreneurial filmmakers. He has worked as a freelance performer, musician, and musical director for over 40 years and continues his arts practice when time allows. He served as national president of ACTRA for most of the 1990s and has served on volunteer boards including the Canadian Conference of the Arts, the Cultural Human Resources Council, the Great Canadian Theatre Company, the Canadian Film Centre, the Audio-Visual Preservation Trust of Canada, and The Word On The Street. His current directorships include Access Copyright and WorkInCulture. For the last 15 years, Sandy has provided management services to a number of not-for-profit arts organizations serving as executive director of the Canadian Screen Training Centre, the Documentary Organization of Canada, and (currently) the Professional Writers Association of Canada (PWAC), through his company Bellweather Productions. Other accomplishments include a two-year stint as Manager of Labour Relations and Professional Development for the Professional Association of Canadian Theatres (PACT) and acting as instructor at Bishop’s University and York University, where he took his Master of Fine Arts in theatre in 1981.CDAM 100
Sue EdworthySue Edworthy has worked in the non-profit performing arts for over a decade and a half and is a self-described city enthusiast. Her passion for the performing arts has led her to stints as a director, event coordinator, and arts administrator, and she is now respected and sought after in Toronto as a marketing and communications specialist.

Sue is a former Board Member for the Toronto Alliance for the Performing Arts (TAPA) and is now a member of their Advocacy Committee. She is the Social Media Chair/Steering Committee member for Artsvote 2010, and co-chair for the continuation of Artsvote. She is a Harold Award recipient for outstanding contribution to the theatre community, and recently won the 2012 CharPR Prize for best PR (single show, Proud). She is also a member of the Advisory Committee for Social Media Week, a Board member for Expect Theatre, and current Vice-President for the Toronto Fringe Festival. She runs Sue Edworthy Arts Planning, a marketing, communications, and producing company in Toronto.
CDAM 104
Heather KellyHeather Kelly is an award-winning arts marketing professional with a 20-year history of creating success for artists, arts events, and some of Toronto’s most significant cultural organizations.

Heather has launched critically acclaimed arts destinations including the Ryerson Image Centre (RIC) at Ryerson University, where she continues to be the Marketing and Communications Strategist for the photography gallery and its exhibitions and events, and Koerner Hall at The Royal Conservatory of Music, where she continues to develop and direct all marketing, engagement, sales, audience development, and reputation building strategies for Koerner Hall and The Conservatory’s performance seasons of more than 85 classical, world, pop, family, and jazz concerts in three venues. She founded and leads the Bloor St. Culture Corridor, which has brought together 19 of Toronto’s cultural organizations to create one of the city’s most diverse arts and culture districts. Heather is the Founder and CEO of HKC Marketing, an arts and culture marketing company established in 2002 that provides consulting and strategy development services. She is also a 2015 Fellow of the Toronto Arts Council’s Cultural Leaders Lab.
CDAM 103
Lorraine PattersonLorraine Patterson has enjoyed an over 25-year career in marketing and sponsorship with a focus on the arts and entertainment fields. Most recently she was the Director, Sales, Marketing & Communications at Dancap Productions Inc. that presented over 50 Broadway Musical productions in Toronto and across Canada. Immediately prior to joining Dancap, Lorraine was V.P., Client Services of one North America’s leading sponsorship agencies, Hugh Wakeham & Associates Marketing, Inc. where she created and implemented successful sponsorship strategies and marketing programs including such high-profile projects as the VISA Infinite Entertainment Platform (Shaw Festival, Luminato, Canadian Film Centre, and Dancap Productions), Sony Centre for the Performing Arts, CIBC’s cultural sponsorship pillar (Cirque du Soleil), the Elgin & Winter Garden Theatre, Panasonic Theatre, and the Canon Theatre (now the Ed Mirvish Theatre).

She has led creative and account service teams at Scott Thornley & Company at which her clients included Livent, Toronto Symphony, and the National Arts Centre, and was also an Account Director at Echo Advertising, a lead entertainment advertising agency where she managed the marketing programs for the Canadian Opera Company and several New York theatre productions. Presently an independent consultant, she continues to create, build, and implement unique and creative marketing and sponsorship solutions.
CDAM 102

Industry Feedback

“Arts professionals have repeatedly told WorkInCulture that they are hungry for accessible, affordable training that will help them with the business side of art. Ryerson has stepped up to the plate with these courses that provide the creative community with another opportunity to grow their skills in areas ranging from pricing to promotion.”

Diane Davy, Executive Director, WorkInCulture

Message From the Academic Coordinator

Sholem Dolgoy“Thank you for the interest in this program. I am a lighting designer in arts, entertainment, and related fields. A number of years ago, I realized that as a cultural industry we do tremendous work but do not do as well supporting the development of our entrepreneurial skills. The CDAM course series has proven to be a cost and time effective way to get a grounding in the skills required. Please feel free to contact me for more information at”

Sholem Dolgoy, Academic Coordinator

Enrolment, Fees, and Professional Development Award


Please refer to Enrolment to find out how to enrol in individual courses.


Full information about paying course fees is available online.

Professional Development Award

Once you have successfully completed the courses, email The Chang School at with your name, student number, and the course series you have completed. Upon verification, you will receive your professional development award.

Contact Us

For specific information about the course series in Arts and Entertainment Administration, please contact Sholem Dolgoy, Academic Coordinator.